Articles
Video Broadcast Yourself Online and Get Prospects to Tune In
As a business owner, marketer, or sales manager, do you really want your Internet customers to judge your product or service strictly by what they read, or think they read? Wouldn't you really like the opportunity to "talk" to them directly to personally point out the benefits of your product, and let them hear the pride of workmanship in your voice? (go to article)
Growing Your Practice With Online Video
Most law practice Web sites are little more than electronic versions of Yellow Pages advertising. Beyond the obligatory "contact me for more information" plea, they don't encourage visitors to interact or give them a sense of who the lawyers are. Using video to attach a face and a voice to your services can help win the day. (go to article)
Legal Considerations for Video Marketing
Where online video is different from traditional (television) video, is that online video comes with a search function. You can't search for a television ad. With the search function, that's where the trademark issue comes in, especially with how that trademark is not only being featured in the video content itself, but also how its being used in the video's metadata and file names. That's where a trademark aspect comes in with online video advertising that doesn't exist with television advertising. (go to article)
Win your customers' faith by learning the 5 key components of trust.
If building relationships is the key to sales success, then trust is the foundation. Ask any top sales performer what factors contribute to their success, and you'll hear that building trust is vital in their dealings with customers. But how do you build trust? Usually, it's the little things you do over time that make the difference. I call this establishing the T.R.U.S.T. factor. (go to article)
At the center of Law TV Network's marketing strategy is a professionally produced video interview series for business owners. Similar to a television broadcast, the credibility show features a professional virtual set and host interviewer asking top questions viewers want answered.
